Affinity is an award-winning provider of technology and digital communication solutions, specialising in software development for today’s needs and tomorrow’s dreams. We work in web, CGI and app development - most often a combination of all three.
Affinity was tasked with building an app that could be used at Motor Shows and exhibitions all around the world.
The aim was to be able to collect data on potential customers in a simple and FAST manner. Clearly identifying what they wanted, where they were, and their likelihood of purchase.
The app also had to communicate to the sales person the latest offers and News Lotus Head office was releasing.
The app had to appeal to the customer and be 'on brand' as the forms where ideally to be filled in by the customer