About Affinity

Affinity is an award-winning provider of technology and digital communication solutions, specialising in software development for today’s needs and tomorrow’s dreams. We work in web, CGI and app development - most often a combination of all three.

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CRM

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Affinity Digital Head Office: +44(0)3302 211 188
Affinity Digital Client Services: +44(0)3302 211 200
Jonathan Duval (Sales Director): 01872 321177
Customer Relationship Management (CRM)

CRM

Customer Relationship Management (CRM) refers to the ability of any business to understand its customers. It is a system for managing interaction with current and future customers. CRM often involves technology that helps to organise, automate and bring together customer profiles, sales, marketing, customer service and technical support.
 

The benefit of CRM is that the business or service organisation can change its behaviour according to customer feedback. It covers a broad set of applications and software to help manage customer data and customer interaction and access business information
 

We can supply and develop software to help any business benefit from CRM; SugarCRM is regularly found to be a 'Best fit' for our clients requirements, and is quickly becoming the CRM of choice.

 

CRM may include basic customer contact as well as understanding the purchasing habits of customers, customer profiling to increase marketing effectiveness and planning changes in any specific business model to respond to customer needs and desires.
 

Customer relations management is a (perhaps the) vital component of any business. It encompasses customer support, marketing and sales.
 

Described as ‘visionary’, SugarCRM software is Affinity’s open-source customer relations management (CRM) tool of choice as it offers a truly end-to-end solution to CRM implementation. Affinity will specify the best hosting and can install, configure, customise (if required) and support any solution over the long term. SugarCRM is a web-based customer relations management (CRM) tool that facilitates all of these business roles by bringing them together under a unified software system. This allows customer relations specialists to quickly and efficiently deal with a wide range of customer demands.
 

There is no need for a client to change business processes to match a proprietary system’s default behavior. Affinity analyse all requirements and, where needed, recommend plug-ins to match requirements.
 

SugarCRM ranges from a Community Edition to a full SugarCRM Pro Edition with a choice of Cloud-based, Saas or separate installation. Our recommendation will be based on your exact needs.
 

SugarCRM can be accessed through a website, which is usually Cloud hosted externally in a secure environment. However it can also be hosted internally. In either case only permitted employees of the company may access the website. Specialised telephony hardware can be incorporated with SugarCRM, allowing for easy integration of phone support.
 

The software is often used to track customer orders, billing history, and catalogue any complaints. By placing all of this information under one unified software system, customer service specialists can access information rapidly leading to a faster turnaround time for customer service issues and more accurate and faster resolution. By centralising all customer relation services into one unified system, the utility of each customer relations specialist is maximised as well.
 

These three (odoo and OpenERP are now merged) 'Best of Breed' CRM's and ERP's are consistently scoring the highest percentage match in our assessments for 'FIT' with our clients

 

Sugar CRMOdooOpen BravoOpen ERP

 

About Affinity

Affinity is an award-winning provider of technology and digital communication solutions, specialising in software development for today’s needs and tomorrow’s dreams. We work in web, CGI and app development - most often a combination of all three.

 


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