About Affinity

Affinity is an award-winning provider of technology and digital communication solutions, specialising in software development for today’s needs and tomorrow’s dreams. We work in web, CGI and app development - most often a combination of all three.

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App Development

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Affinity Digital Head Office: +44(0)3302 211 188
Affinity Digital Client Services: +44(0)3302 211 200
Jonathan Duval (Sales Director): 01872 321177
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App Development

User habits are changing fast, with sixty percent of online activity now on mobile platforms and most of that via apps. In late 2014, ComScore reported the average smartphone user deploys an app to go online for 88 percent of the time, with just 12 percent using a browser. Smartphone and tablet apps are used even more than PC browsers, they rule the roost.

 

A well-made app can offer a superior user experience than even a bespoke mobile site, and be used more. An app can load faster even with a low signal, and may also be coded to operate offline entirely. Apps can also utilise features on the phone such as camera or NFC and must not be forgotten that as an app, your logo is always present on the users’ device.

 

 

Platforms iOS Android BlackBerry Windows Phone Mobile Web Cross Platform Frameworks

From native to cross-platform to mobile-web apps, From user-friendly consumer apps to game changing B2B apps, We have delivered a broad range of applications for clients.

 

At Affinity, you get more than access to top coders; you get access to a team that understands multiple aspects of mobile development including user-experience, design, performance, and security.

 

Affinity has experience integrating technologies and features such as Near Field Communication (NFC). NFC enables simple and secure wireless interaction between NFC enabled devices without the need for pairing. NFC powered apps are finding their way into mobile payments, ticketing, peer-to-peer content sharing, and loyalty programs. We have developed apps that leverage NFC to let consumers pay for goods with their smartphones.

 

Beacons - small devices that use Bluetooth Low Energy to interact with mobile phones, especially indoors where GPS and Wi-Fi are not usually effective. Apps using Beacon technology can be used for car parking assistance, personal ID verification, proximity marketing, indoor navigation and more.

 

Augmented Reality (AR) - AR is an exciting technology that lets you create an enhanced version of the real world. In mobile apps, AR can be used for real-time image recognition, navigation, virtual tours of places, locating nearby deals, and more. We have built a variety of applications that leverage AR SDK to enhance real world experience for the user, and of course audio/video streaming into mobile apps.

 

If you want to use geolocation or one-click ordering as part of your service, an app makes this possible. At Affinity, we can make your app a pleasure to use and help you create brand loyalty or generate more sales.

 

As well as generating business, apps are just as useful for running a business. You might want to track your drivers and have them scan a barcode at intervals, no need to buy and maintain expensive devices when you can build an app. Affinity can leverage mobile device functionality to solve all kinds of problems.

 

App vs Mobile

 

With ever-increasing online activity moving from our laptops to mobile devices, many of our clients need to decide the best way to communicate with their customers on mobile platforms.

 

Responsive Web Design (RWD) allows users to browse on their phones and tablets with ease, but developing a more mobile-specific offering requires a robust purpose-built platform. This will either involve building a mobile website or developing your own app.

 

In deciding between a RWD (which may involve an overhaul or re-skin of your website) or having a mobile app developed, there are many issues to consider. Affinity’s expert developers will be happy to advise.

 

A mobile website is specifically designed to perform on smartphones and tablets. Built for touch-screen interaction over 3/4G, it is coded for the limitations and advantages of the platform such as lower data speed and local search results via GPS.

 

So why opt for an app? A well-made app can offer a far better user experience than a mobile site, it can load faster and can utilise features on the phone such as camera or NFC. An app may also be coded to operate offline if needed and it is always present on the users’ device.

 

Each choice has its benefits and drawbacks. Selecting which option works for your organisation depends on your circumstances. Specific considerations to be evaluated before a decision is made will inevitably include costs, timeframe for implementation, design approach, user experience and journey, performance and ongoing maintenance. All these concerns should be addressed before a final decision is made.

 

We have found that for many clients a combined approach is often best, offering a solution that develops both a mobile site and app - depending on the objectives. Mobile optimised websites rank high from mobile devices and that may be all you need, but if you want people to use geolocation or one-click ordering then you may well require an app too.

About Affinity

Affinity is an award-winning provider of technology and digital communication solutions, specialising in software development for today’s needs and tomorrow’s dreams. We work in web, CGI and app development - most often a combination of all three.

 


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