Affinity is an award-winning provider of technology and digital communication solutions, specialising in software development for today’s needs and tomorrow’s dreams. We work in web, CGI and app development - most often a combination of all three.
Designed to deliver search engine friendly, geolocated data
Ability to deliver multi-brand via the one instance
Simple admin interface to administer global and/or individual updates
Hooks into Google maps and Google transport mode
Advance search with filters
Intelligence to deliver single results (one shop) via predictive text or multiple shops via geographic radius
Multiple user rights to facilitate Shop owners managing their own shop details eg. opening times and contact numbers
This project was crucial to our SEO strategy - Store finders have historically been seen as a functional tool only. In collaboration with the Timpson Group we have developed a very search engine friendly Store Finder delivered through a heavily customised Wordpress module, that enables the Group to pick up significant geolocation based searches via search engines. This project has a very complex data and functionality matrix, as the one solution needs to work across all the brands and multi-platform instances.