About Affinity

Affinity is an award-winning provider of technology and digital communication solutions, specialising in software development for today’s needs and tomorrow’s dreams. We work in web, CGI and app development - most often a combination of all three.

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Tescophoto.com

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Affinity Digital Head Office: +44(0)3302 211 188
Affinity Digital Client Services: +44(0)3302 211 200
Jonathan Duval (Sales Director): 01872 321177

 

Tescophoto.com

Features:

Fully responsive mobile-first approach

Built-in bespoke group Store Finder module, with significant investment to assure search engine optimization on 1,000's of stores.

Heavily customised open source community Magento platform

Complex integrations with 3rd party suppliers and fulfillment houses

Robust security strategy for both the platform and the hosting achirecture that met Tesco's stringent requirements

Powerful cloud-based hosting architecture with auto scaling

Editorial and product control at web-shop level

Customer based customizable product feature with real-time 360 degree visualization

Full penetration testing

GDPR future proofing


Custom CMS to enable client to build pages from menu of features and content types

Custom SEO coding

Single page checkout, Click & collect and split delivery options

Sophisticated user based permissions

Strong UX and AI tied to Tesco's very strict DDL (Digital Design Language)

Full reporting suite well above and beyond the out-of-the-box Magento service

Migration of over 75 TB of images (55,000,000 images)

Migration of over 320,000 accounts with club card points and more...

The Timpson Group who run and manage all the photo centres in Tesco stores as well as tescophoto.com, commissioned Affinity to completely re-build www.tescophoto.com using all the knowledge and experience gained from building the Timpson Group sites, Maxphoto and Snappysnaps, on-line personalised photo printing services, using the open source Magento platform.

The project was mission critical with a bag bang launch to a fixed deadline. Our well tried and tested Hybrid Agile process methodology came into play with a very strong focus on a true collaborative approach to the MVP for launch.  Our robust risk mitigation strategy and a great relationship between all the teams PM's (we had to interact with many 3rd party services throughout the project) meant we delivered on-time and within budget. There was a significant focus on the theming and CSS across all devices as our Discovery phase revealed that customers were now looking to undertake quite complex personalisation tasks using mobile tech.

We had to integrate the solution with the advanced order tracking dashboard we built to support, https://www.maxphoto.co.uk and https://www.snappysnaps.co.uk, alowing Timpson colleagues to instantly see and manage the order status, line-item by line-item.

Our SEO and SEM strategy meant that there was a minimal drop off from Google. Indeed sales were up on launch day compared to the same day on the previous year! If the success of transferring Maxphoto to Magento and our improved UX and AI is anything to go by we will be reporting some more good news on https://www.tescophoto.com soon.


 

 

 

 

Project Details

ClientTimpson Group for Tesco ProfileThe Timpson Group is a unique national institution that owns over 5 major high street brands and manages all of Tesco photo's services ProjectComplete ground up re-architecture and development of their digital platform to sell photo printing PlatformMagento SectorRetail ApplicationsE-commerce

About Affinity

Affinity is an award-winning provider of technology and digital communication solutions, specialising in software development for today’s needs and tomorrow’s dreams. We work in web, CGI and app development - most often a combination of all three.

 


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