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Affinity is an award-winning provider of technology and digital communication solutions, specialising in software development for today’s needs and tomorrow’s dreams. We work in web, CGI and app development - most often a combination of all three.

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Max Photo - personal photo printing service

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Affinity Digital Head Office: +44(0)3302 211 188
Affinity Digital Client Services: +44(0)3302 211 200
Jonathan Duval (Sales Director): 01872 321177

 

Max Photo - personal photo printing service

Features:

Fully responsive architectural approach

Built in heavily customized Store Finder module

Magento Multi-site 1 of 121 web-shops to be rolled out

Complex integrations with 3rd party suppliers and fulfillment houses

Aggregated and bespoke content with automated change of status based on revision histories

Editorial and product control at web-shop level

Customer based customizable product feature with real-time 360 degree visualization

Complex workflows assocaited with admin team, product manufaturing & supply chain and fulfiment houses.

Continual SEO optimization strategy in place as part of ongoing Support adn enhancement programme


Custom CMS to enable client to build pages from menu of features and content types

Custom SEO coding

Click and collect

Powerful SEO optimized 'Storefinder'

Staff extranet

Sophisticated user based permissions

Powerful cloud based hosting architecture with auto scaling

Full reporting suite well above and beyond the out-of-the-box Magento service

The Timpson Group who own Max Spielmann, a network of over 582 stores across the UK including photo centres in Tesco stores, were looking for a long term partner to help them roll out their ambitious digital strategy over the next two years. The first project was multi-phased and the first phase was to transition the Max Photo site onto a new Wordpress platform, whilst leaving all the existing integrations in place. The main aim being to facilite quick and easy front end content changes.

We have now transitioned https://www.maxphoto.co.uk/ into the Groups Magento Platform. It froms 1 of the 121 websites being driven by this global product sales solution. We are delighted to say that at the end of the first months trading on the new website hits where up by 47% and sales where up by 107% over the same period last year. This is a testament to the platform and most importantly, the collaborative approach from Affinity and the Timpson group to ensure we de-risked the transition and optimized the benefits of the new platform from a AI, UX and SEO perspective.

Project Details

ClientThe Timpson Group ProfileA unique national brand that is over 150 years old that sells services and products via 1,400 shops, locksmiths and online services ProjectComplete ground up redevelopment of their digital platforms across the Group PlatformWordpress and Magento SectorRetail, B2B and Service ApplicationsEcommerce, CMS and complex integrations

About Affinity

Affinity is an award-winning provider of technology and digital communication solutions, specialising in software development for today’s needs and tomorrow’s dreams. We work in web, CGI and app development - most often a combination of all three.

 


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