Features
- Built in heavily customized Store Finder module.
- Complex integrations with 3rd party suppliers and fulfilment houses.
- Aggregated and bespoke content with automated change of status based on revision histories.
- Editorial and product control at web-shop level.
- Customer based customisable product feature with real-time 360 degree visualisation.
- Complex workflows associated with admin team, product manufacturing & supply chain and fulfilment houses.
- Continual SEO optimisation strategy in place as part of ongoing support and enhancement programme.
- Custom CMS to enable client to build pages from menu of features and content types.
- Staff extranet.
- Sophisticated user based permissions.
- Powerful cloud based hosting architecture with auto scaling.
- Full reporting suite well above and beyond the out-of-the-box Magento service.
The Project
The Timpson Group who own Max Spielmann, a network of over 582 stores across the UK including photo centres in Tesco stores, were looking for a long term partner to help them roll out their ambitious digital strategy over the next two years. The first project was multi-phased and the first phase was to transition the Max Photo site onto a new WordPress platform, whilst leaving all the existing integrations in place. The main aim being to facilitate quick and easy front end content changes.
We have now transitioned https://www.maxphoto.co.uk/ into the Groups Magento Platform. It forms 1 of the 121 websites being driven by this global product sales solution. We are delighted to say that at the end of the first months trading on the new website hits where up by 47% and sales where up by 107% over the same period last year. This is a testament to the platform and most importantly, the collaborative approach from Affinity and the Timpson group to ensure we de-risked the transition and optimized the benefits of the new platform from a AI, UX and SEO perspective.