Briggs and Forrester Corporate Brochure
It was crucial that the size, materials and techniques used to produce the corporate brochure where a reflection of the quality and message that the Briggs and Forrester Group needed to portray.
Size: 260 X 260mm
Extent: Cover: 4 Pages, Text: 44 Pages.
Artwork: From Print Ready PDF.
Proofs: High Res Contract Proofs.
Materials: Cover: Heaven 42 Soft Matt 300GSM, Text: 44 Pages Heaven 42 Soft Matt 170GSM.
Printing: Cover: 4 colour process + 1 Matt Varnish both sides. Text: 44 Pages 4 colour process + 1 Matt Varnish both sides.
Finishing: Outer cover: Soft Touch laminated & silver foil blocked in one position (10x80mm). Fold, gather, PUR bind with flush cover, Trimmed to size and packed suitably.
Briggs & Forrester is one of the UK’s leading building services engineering companies with a turnover of over £170m. Their reputation has been achieved through a high quality, results orientated approach combined with today’s growing emphasis on energy efficiency, energy conservation and other environmental issues.
This project forms part of a larger program of design and delivery for B&F which also includes a new Corporate Website and micro sites to compliment the new brochure.
Affinity is proud to have won this prestigious account ahead of 11 other agencies.
Briggs & Forrester has established itself as a leading player in the building services market providing a range of engineering design, installation and maintenance services to the construction industry.
Our remit was to review and enhance the core brand and create a way to effectively market the five companies that make up the Briggs & Forrester Group as one business.
We created a term ‘Groupification’ and focused on the core needs of the business, which was to enable the business to win prestigious multi-million pound contracts without competing with each other internally and confusing the client as to which business was doing what!
In the end we chose to present Briggs & Forrester as one business delivering an end-to-end service through three divisions, ‘Concept, ‘Design & Install’ and ‘Maintenance’. Which of the five businesses that actually deliver the service is not relevant to the client, a seamless service and solution is!
The brochure was designed to compliment the website and support B&F's wider marketing strategy. There is a reletivly small client base for the core service B&F offer and the brochure is aimed at re enforcing the companies position in the building industry at the most senoer levels within thier sector.