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Briggs and Forrester Corporate Brochure

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Briggs and Forrester Corporate Brochure

Features:

It was crucial that the size, materials and techniques used to produce the corporate brochure where a reflection of the quality and message that the Briggs and Forrester Group needed to portray.

Size: 260 X 260mm

Extent: Cover: 4 Pages, Text: 44 Pages.

Artwork: From Print Ready PDF.

Proofs: High Res Contract Proofs.

 

Materials: Cover: Heaven 42 Soft Matt 300GSM, Text: 44 Pages Heaven 42 Soft Matt 170GSM.

Printing: Cover: 4 colour process + 1 Matt Varnish both sides. Text: 44 Pages 4 colour process + 1 Matt Varnish both sides. 

Finishing: Outer cover: Soft Touch laminated & silver foil blocked in one position (10x80mm). Fold, gather, PUR bind with flush cover, Trimmed to size and packed suitably.

 
Briggs & Forrester is one of the UK’s leading building services engineering companies with a turnover of over £170m. Their reputation has been achieved through a high quality, results orientated approach combined with today’s growing emphasis on energy efficiency, energy conservation and other environmental issues.
 
This project forms part of a larger program of design and delivery for B&F which also includes a new Corporate Website and micro sites to compliment the new brochure.
 
Affinity is proud to have won this prestigious account ahead of 11 other agencies.
 
Briggs & Forrester has established itself as a leading player in the building services market providing a range of engineering design, installation and maintenance services to the construction industry.
 
Our remit was to review and enhance the core brand and create a way to effectively market the five companies that make up the Briggs & Forrester Group as one business.
 
We created a term ‘Groupification’ and focused on the core needs of the business, which was to enable the business to win prestigious multi-million pound contracts without competing with each other internally and confusing the client as to which business was doing what!
 
In the end we chose to present Briggs & Forrester as one business delivering an end-to-end service through three divisions, ‘Concept,  ‘Design & Install’ and ‘Maintenance’. Which of the five businesses that actually deliver the service is not relevant to the client, a seamless service and solution is!
 
The brochure was designed to compliment the website and support B&F's wider marketing strategy. There is a reletivly small client base for the core service B&F offer and the brochure is aimed at re enforcing the companies position in the building industry at the most senoer levels within thier sector.

Project Details

ClientBriggs and Forrester ProfileBriggs & Forrester is one of the UK’s leading building services engineering companies with a turnover of over £170m. ProjectThe Groupification of the five businesses within the B&F group and the delivery of a new 48 page corporate Brochure SectorProperty development ApplicationsSilk Lamination, Foil blocking and spot UV

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About Affinity

Affinity is an award-winning provider of technology and digital communication solutions, specialising in software development for today’s needs and tomorrow’s dreams. We work in web, CGI and app development - most often a combination of all three.

 


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